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Sorgente In the News

September 21, 2016

Flatiron Faces – Q&A with neighborhood figures

Veronica Mainetti, President, Sorgente Group of America. The Flatiron/23rd Partnership is pleased to introduce Veronica Mainetti, President of Sorgente Group of America, the Flatiron Building’s majority stake owner since 2008. “I love its history, its unique triangular shape, and the way in which it has inspired the design of other buildings around the world,” says […]

Veronica Mainetti, President, Sorgente Group of America. The Flatiron/23rd Partnership is pleased to introduce Veronica Mainetti, President of Sorgente Group of America, the Flatiron Building's majority stake owner since 2008. "I love its history, its unique triangular shape, and the way in which it has inspired the design of other buildings around the world," says Mainetti about the iconic property built in 1902 that's celebrating its 50th anniversary as a New York City landmark. Mainetti's family-operated business owns a $2 billion U.S. real estate portfolio. A native of Rome, Italy, Mainetti is also a photography and world travel enthusiast with interests in learning about global warming and energy efficient ways to design projects that are truly sustainable. 1. Briefly describe your role as President of Sorgente Group of America. As the President of Sorgente Group of America, I oversee the conservation and redevelopment of historic buildings throughout the United States.  I have overseen the restoration of two iconic cast-iron buildings on Greene Street, and transformed them into condominiums, and most recently, have launched 60 White - luxury and sustainable lofts in Tribeca. Over my tenure, I have also been responsible for expanding Sorgente Group’s holdings and have done so with the acquisition of the Flatiron Building here in New York, the Fine Arts Building in Los Angeles in mid-2012, and the Clock Tower in Santa Monica in 2013. 2. Your company acquired a majority stake in the Flatiron Building in 2008. What do you love most about this iconic property? The Flatiron Building has one of the most distinctive looks of any New York City building, and it is recognized throughout the world.  I love its history, its unique triangular shape, and the way in which it has inspired the design of other buildings around the world. Serving as an intersection of two of the most iconic roadways, it anchors the neighborhood which has lovingly adopted its name. 3. The Flatiron Building marked 50 years as a New York City landmark on September 20th.  What are your thoughts about this historic milestone and possible future plans for the building? Sorgente Group of America will continue to honor the Flatiron Building for years to come, preserving its legacy and beauty while also keeping it updated to stand the test of time. Furthermore, given that preserving history is at the heart of our work and passion, we will continue to celebrate the Flatiron Building’s history as we are right now, with the 50th anniversary of its landmark status. 4. You decided to pursue a career in your family's global real estate development business. What makes the profession so appealing to you? Real estate has appealed to me from a young age as I was lucky enough to start my career at Sorgente Group, which is our family-owned business. Being immersed into the company since childhood, I have been able to nurture and further develop my passion for historic restoration, preservation, and sustainability. With these passions at the forefront of my work, I have forged my own path within the industry. I put my whole heart into all of my work and fall in love with each building I work on. 5. As someone who is gluten-free, where do you like to eat in the neighborhood and your favorite dish there? I have quite a bit of food allergies, not just gluten, and because of this, I tend to cook a lot at home. I do, however, dine in this amazing neighborhood of ours on the roof of our New York City Prow. 6. What do you like most about this area? The mixture between the incredible historic architecture and the constant reinvigoration of the energy that surrounds this area is enchanting to me. 7. What do you consider a "must-see” or “must-do" destination in the community and why? Any kid-friendly destinations that your son, Giulio, enjoys in the Flatiron neighborhood? Madison Square Park. I love to come here as it is my son’s favorite park and gives me the space to enjoy the community while admiring the beautiful art and snap a picture of the Flatiron! 8. We’ve read about your interest in photography, and while the Flatiron Building is one of New York’s most photographed buildings, are there other neighborhood gems that you find to be interesting subjects to shoot? This is my favorite thing to shoot within the area! 9. Choose three words to describe the Flatiron District. Vigor. Architecture. History.